About

Welcome! This website was created for the Communicating Ciencia II (#CómoSciWrisession presented at ScienceWriters2018, the annual workshop of the National Association of Science Writers.

Communicating Ciencia II:
Engaging the Changing Faces and Voices of Mass Media
Saturday, October 13th
10:15 a.m. to 11:45 a.m. EDT
Continental Ballroom, 3rd Floor (Google Map)
Cloyd Heck Marvin Center
George Washington University
Washington, D.C.
www.sciencewriters2018.org/sessions/communicating-ciencia-ii-engaging-changing-faces-and-voices-mass-media


Organizers

Ben Young Landis
Writer/Creator, cr8xt
Executive Co-Chair, Capital Science Communicators
@younglandis | LinkedIn

Becky Oskin
Science Writer, Math and Physical Sciences, University of California, Davis
Professional Membership Chair, Capital Science Communicators
@beckyoskin | LinkedIn


Session Abstract

At ScienceWriters2016, we asked the question: how can we as U.S. science writers adapt to the changing demographics of our Nation, and are there demographic contexts, nuances, and approaches we can learn and adapt in our public service as journalists and information officers?

We are now in 2018, and it is time for journalists and writers to accept Latinx audiences as part of the U.S. mainstream, as corporate America has done. As science writers working in the United States, we have an obligation to communicate science to a new definition of mass media. In this engaging, interactive workshop, we intend to draw from the experiences of professional communicators who have worked in this evolving space, and impart their insights for our NASW community at ScienceWriters2018!


Session Mission

To come away with ideas and insights to better communicate science to Latinx audiences in the United States.


Session Learning Objectives

  1. Participants can distinguish language, historical, and social nuances when communicating science to Latinx audiences.
  2. Participants can identify existing resources, networks, and leaders for Latinx science communication around the U.S.
  3. Participants will engage in a fun and thoughtful learning experience.

Session Philosophy

Our panelists all come from the world of education and public outreach.

At the heart it, we’re all science writers because we want to educate others — and educators have firsthand experience expressing information to multiple audiences and assessing learning success. That’s why in a complex, nuanced discussion such as communicating science in bicultural/bilingual contexts, we wanted to approach the topic from its essential philosophical foundations in education — then weave back to mass media communication and marketing.


#CómoSciWri | #SciWri16 #SciWri18