Robin Gose ~ SciWri16

This page presents archived content from “Communicating Ciencia: Adapting to the Changing Faces and Voices of Mass Media” prepared for ScienceWriters2016 in San Antonio, Texas.


~ THREE THINGS PEOPLE SHOULD KNOW ~
About Communicating Science to Bicultural and Bilingual Audiences

  1. Science may be your reader’s Third Language. If English is your Second Language, you now have yet another language to learn — the language of science. So break down jargon, and more importantly, create a “comfort zone” for learning and understanding a concept.
  2. Give science a place in your reader’s world. Not every reader is a STEM enthusiast or scholar, but they are informed citizens who make life decisions (e.g. healthcare, family, home maintenance). Create context that lets them say: “Science has a place in my world.”
  3. Start with kids! Make the science relatable to the children among your audience — it will often reveal the fundamental contexts, norms, and pop references that also extend to adults.

 


Robin Gose EdD is Executive Director of MOXI, The Wolf Museum of Exploration + Innovation in Santa Barbara, California, and at the time of #SciWri16 was the Director of Education at The Thinkery in Austin, Texas. 


#CómoSciWri | #SciWri16

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